The Real Challenge Isn’t Technology. It’s Uncertainty.
Over the last 24 years, I’ve watched businesses navigate three major inflection points: the Great Recession, the sudden shift to remote work during COVID, and today’s convergence of artificial intelligence and cybersecurity. While each challenge looked different on the surface, they shared a common theme: business leaders were forced to make difficult decisions in the face of uncertainty. Looking back, I’ve come to believe that technology is rarely the real challenge. The real challenge is knowing how to adapt when the rules change.
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